Hayli Morrison

There is an excitement in the business world at the start of each new year. There are new marketing initiatives to launch, press releases to send, copywriting to revamp – and of course, these are all areas in which I’m happy to assist. It’s little wonder that every Christmas, amidst the baking and gift-wrapping, new clients and projects begin to come out of the woodwork – not that I’m complaining!

I am currently enjoying assisting Step One Creative with the PR campaign for Salvation Army of Oswego, NY. This team effort has yielded terrific results, with the Salvation Army’s $1.6 million capital campaign well over halfway to its goal thanks to a generous community. As a result, renovations have finally begun on the newly purchased headquarters and the organization will be able to expand its services.

I am also joining the marketing team for Superior Nut Company, a family-owned manufacturer of fine quality nuts, based in Cambridge, Mass. Their reputation is excellent and their product appears in retail chains across the nation, so this is an exciting challenge for me. The online store for this third-generation business offers everything from gift baskets to bulk orders, often with sales or coupons as well!

Entrepreneur.com continues to offer opportunities for feature writing on small business and marketing topics. This feeds the creative side of my brain and balances out promotional work for clients like GreetingBee.com, Travelers Acceptance and FocalPoint Business and Executive Coach James C. Dekle.

I consider myself fortunate to have the opportunity to telecommute for such wonderful, successful companies. This June will mark my fourth year of freelancing, a decision I’ve never regretted. When you do what you love and love what you do (a great motto for business and life), happiness and success tend to follow, so here’s to a great 2010!